On January 13, 2025, the final of the 5MinPitch of the Faculty of Art, Design and Audiovisual Communication (FADCOM) took place. This event brought together the finalist projects of the Product Design, Graphic Design and Media Production careers, who presented innovative proposals focused on solving social and educational problems.
Each student team had five minutes to present their project, presenting their skills in design, communication and audiovisual production. The projects stood out for their creativity and applicability, addressing relevant issues with viable and well-founded solutions.
Finalists:
Graphic Design:
María Adela Maiz Viteri y Kesia Sinai Álava Intriago
Project: E-commerce interface design for Toxicute, a disruptive local brand.Romina Kiabeth Bayona Hernández y Josselyn Adriana Salas Erazo
Project: Design of an educational board game on sexuality for diverse women victims of gender violence.
Product Design:
Emily Gabriela Aguilera Moreno y María de los Ángeles García Vera
Project: Toy design to promote fun learning about healthy eating.Steven Joel Calle Yupa y Angie Nicole Gallo Villalta
Project: Design of a functional protection system for older adults against accidental falls.
Media Production:
Diego Sebastián Vera del Castillo
Project: Quisapincha, Rediscovering its tourism potential through audiovisuals.Ángela Esther Rivadeneira Vera y Angie Lissette Pazmiño Bodero.
Project: Educapol, Audiovisual material as a tool for the dissemination of institutions oriented to higher education entrance.
Ángela Rivadeneira Vera and Angie Pazmiño Bodero won first place for their project that addresses the problem of access to higher education in vulnerable sectors of northwestern Guayaquil. The proposal consists of the creation of 10 informative audiovisual capsules divided into three categories: testimonials, promotional videos and experiential content. The objective is to provide clear and motivating information about the university admission process, with an accessible and attractive approach for young people.
The filming was carried out in three days, applying narrative techniques that highlight the importance of higher education. Post-production included video editing, sound design and colorization, resulting in high-quality audiovisual pieces. The project also stood out for its economic viability, with an optimized budget of $4,487 compared to the $28,720 it would cost to develop with an international production company. This optimization reaffirms the students' ability to generate effective solutions with limited resources.
We congratulate all participants for their creative proposals and effort. Their dedication and talent enrich FADCOM's innovation ecosystem. See you at the next edition of 5MinPitch!
© Photography & Written by José Luis Castro
