Graphic Design and Advertising students Pamela Moreno and Gabriela Vera have been invited to participate in the II Latin American Congress of Advertising, organized by the University of Palermo. At the event, the polytechnics will present their paper on Wednesday, March 7 within the Commission of Cases and Professional Experiences 2, where they will present the development and work done in their integrative project: Design of an interactive POP-UP Book of the Human Body.
I know my body in pop-up is an editorial design project, full of knowledge, color and movement that children will enjoy. The project allows users to learn about each of the parts and functioning of the human body. For the creation of the creative concept, the students were based on interviews and workshops in which they detected the need to awaken the interest of children through the pop-up technique. In this way, the designers created an educational book that allows them to learn in a fun way in the company of their parents, while using mobile devices.
The II Latin American Advertising Congress is an event organized by the Argentine Advertising Association (AAP) and the School of Design and Communication of the University of Palermo. This year it will be held on March 6 and 7, in Buenos Aires, Argentina.
© Photography: Behance by Pamela Moreno and Gabriela Vera / Written by Patricia Caballero
21/02/2018
